Client: Freewheelin’

Service: Photo + Creative Direction

Pickleball was everywhere, and Freewheelin' wanted to be part of the conversation, not just watching from the sideline. I shot a full photo set around one idea: be a team player, take FW to the courts. Playful, current, made to feel like Freewheelin' belonged on the court.

Be a Team Player.

A clear Freewheelin' coffee cup filled with cold brew and ice cubes, with the word, placed on a yellow surface against a blue background.
Person sitting on a badminton court holding a yellow paddle with 'dinkly' written on it, a yellow ball nearby, holding a cup of soda, wearing a gray sweatshirt, black shorts, white sneakers, and knee-high socks with orange stripes.
Person sitting on the ground with white sneakers, yellow and white striped socks, holding a cup of soda, on a green athletic court. Nearby are two yellow perforated balls, two cups of soda, and a pizza in a takeout box. There are also two pickleball
A hand holding a paddle with a glass of iced cola on top, positioned on a tennis court.
A person standing on a blue indoor court near a black net, holding a brown paper bag. On the ground, there are two takeout containers with baked pastries and two cups of iced cold brew. A yellow ball is also visible on the ground.
Person in athletic wear sitting on a blue surface, holding a drink and a container of snacks, with a brown paper bag and yellow ball nearby.
A yellow paddle with the word 'dinkly' on it rests on a green surface near three cups of dark soda with ice, a yellow ball, and a person's legs wearing white sneakers and socks with yellow stripes, on a blue outdoor tennis or pickleball court.
Tennis court with food and drinks on the playing surface, including five iced beverages in plastic cups, a small pizza in a takeout container, two yellow plastic balls, two pickleball paddles, and a brown paper bag.
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